I went to Pitti Uomo some days ago, and it was very interesting, as always. I love watching the new trends. But this time I want to talk about a project that is very important for all of us. IED, Istituto Europeo di Design, has joined with Greenpeace to create some menswear collections. Let’s see how the students are doing it! testo in italiano dopo le immagini 6 Collections for 6 Different Personalities There will be six different capsule collections. They will be designed thinking about six different fashion personalities as well as about six lifestyles. I find it exciting to think that the IED students will have to conceive this, because I bet it has to be based on an actual very good rsearch about trends and sociology! Anyway, creating six collections will definitely make this project very much alive. Why the Collections need to be Beautiful What really inspired me about it was the fact that IED and Greenpeace promoters clearly stated that the items not only have to be functional, but also beautiful. This is a great way to make you want to wear them and most of all, it will make you want to show them. In this case, showing off isn’t only a narcissistic attitude. It is more about being recognized as part of a group of people that care about the environment. It is about sharing you view and […]